Stopping Sheffield becoming the forgotten Blitz

In December 1940 Hitler’s Luftwaffe launched two devastating air attacks on Sheffield which killed and injured over 2,000 people and left 40,000 homeless. Seventy years on and there is almost nothing to mark the tragic incidents that changed the face of the city forever; our work to commemorate the anniversary of the Sheffield Blitz aimed to change this.

All Credit Media’s campaign and associated launch of the ‘Sheffield’s Date With Hitler’ book secured blanket coverage in the regional press, radio, TV and internet.

The book became the basis for the BBC One documentary ‘Sheffield – The Forgotten Blitz’ fronted by international ‘Horrible Histories’ star Terry Deary and the campaign secured national coverage on BBC Radio Four.

Our campaign to secure a more visible tribute to the victims of the Sheffield Blitz have attracted the support of hundreds of local people.

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Launching New York bachelor glitz in New Yorkshire

All Credit Media’s PR campaign launched, what is thought to be, the UK’s first charity ‘bachelor auction’ which raised funds for St Luke’s Hospice, Sheffield’s only hospice.

Our regional PR campaign secured media coverage worth in excess of £500,000 and included:

• Prime time preview coverage on Yorkshire Television with three bachelors appearing live in the Calendar studio in Leeds
• Channel Four shooting a pilot programme from the event
• Daily coverage on Galaxy 105’s top rated breakfast show
• Features in key target media including Yorkshire Post, The Star, Sheffield Telegraph and scores of Internet news sites.

It also helped ensure that the event was a complete sell out, raising £7000 for the charity.

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Taking PR to The Limit

The Limit was a legend of a venue that operated on Sheffield's West Street from 1978 to 1991.

It was All Credit Media's job to stir up memories around this landmark venue to make 'Take It To The Limit' one of the most successful books ever produced in the city.

Our campaign - which started with the serialisation of the book over two nights in Sheffield's daily paper The Star - helped ensure the publication sold out with 48 hours in key sales outlets including Waterstones and Blackwell.

Following on with key pieces in titles spanning Yorkshire Post to the Sheffield Telegraph our launch party for the book attracted over 700 people and included members of Human League, Pulp, ABC and other Steel City acts that used to play or frequent The Limit.

The book ended 2009 by entering the festive top ten at Waterstones in Sheffield ranking alongside Delia Smith and Guinness Book of Records 2010 as one of the biggest sellers. 

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Giving b_line magazine the 'X' factor

Derbyshire County Council enlisted the services of All Credit Media to ensure their b_line publication was an instant hit with the region’s 11-18-year-olds.

We used our entertainment contacts to bag exclusive interviews with the likes of Arctic Monkeys and McFly and enlisted the support of big name brands like Alton Towers and Atari.

b_line magazine has now won four top national and regional Institute of Public Relations (IPR) awards.

Communicators in Business Awards also ranked All Credit Media’s copywriting skills as one of the top ten in the UK.

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Putting Sheffield nightlife on the national radar - Dirty Stop Out's Guide

Sheffield’s nightlife was on its knees. Thousands of its young people were leaving the city every weekend for the bright lights of Leeds, Manchester and Nottingham. It had got a bad image, there’d not been a new nightclub licence granted in 15 years. All Credit Media’s Neil Anderson devised and launched the Dirty Stop Out’s Guide campaign to:

The campaign has been widely recognised as the single most effective evening economy regeneration driver in Sheffield’s history. It has been featured everywhere from Private Eye to The Times and is recommended by The Rough Guide to England.

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