Launching New York bachelor glitz in New Yorkshire

All Credit Media’s PR campaign launched, what is thought to be, the UK’s first charity ‘bachelor auction’ which raised funds for St Luke’s Hospice, Sheffield’s only hospice.

Our regional PR campaign secured media coverage worth in excess of £500,000 and included:

• Prime time preview coverage on Yorkshire Television with three bachelors appearing live in the Calendar studio in Leeds
• Channel Four shooting a pilot programme from the event
• Daily coverage on Galaxy 105’s top rated breakfast show
• Features in key target media including Yorkshire Post, The Star, Sheffield Telegraph and scores of Internet news sites.

It also helped ensure that the event was a complete sell out, raising £7000 for the charity.

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Grimebusters clean up in response to the Tidy Britain Group

Sheffield City Council brought in All Credit Media founder Neil Anderson to limit the long-term harm caused by the Tidy Britain Group naming and shaming Sheffield as the UK’s Graffiti Capital.

His award-winning Grimebusters campaign, which effectively re-branded part of the council’s cleansing department, was widely credited as being instrumental in turning the situation around in the city’s favour.

The campaign generated massive positive national and regional media coverage on titles including BBC1’s Watchdog, BBC2’s Newsnight, BBC Radio 1 and scores of others.

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Giving b_line magazine the ‘X’ factor

Derbyshire County Council enlisted the services of All Credit Media to ensure their b_line publication was an instant hit with the region’s 11-18-year-olds.

We used our entertainment contacts to bag exclusive interviews with the likes of Arctic Monkeys and McFly and enlisted the support of big name brands like Alton Towers and Atari.

b_line magazine has now won four top national and regional Institute of Public Relations (IPR) awards.

Communicators in Business Awards also ranked All Credit Media’s copywriting skills as one of the top ten in the UK.

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Putting Sheffield nightlife on the national radar - Dirty Stop Out’s Guide

Sheffield’s nightlife was on its knees. Thousands of its young people were leaving the city every weekend for the bright lights of Leeds, Manchester and Nottingham. It had got a bad image, there’d not been a new nightclub licence granted in 15 years. All Credit Media’s Neil Anderson devised and launched the Dirty Stop Out’s Guide campaign to:

The campaign has been widely recognised as the single most effective evening economy regeneration driver in Sheffield’s history. It has been featured everywhere from Private Eye to The Times and is recommended by The Rough Guide to England.

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Greyhound racing’s answer to Royal Ascot - Ladies Day at Owlerton Stadium

All Credit Media devised and implemented the world’s most glamorous dog-racing event as a way to attract more females to the sport and help make Owlerton Stadium one of the most profitable tracks of its kind in the country.

Owned by SWFC chairman Dave Allen, All Credit Media have managed the PR function for the track since the day we set up.

Owlerton is recognised by the industry as the best marketed dog-track in the country: on top of that, we have developed Ladies Day into an annual insitution which raises thousands of pounds for local charities.

Our Ladies Day event has secured media coverage worth hundreds of thousands of pounds and featured on YTV, Sky Sports, The Sun, Racing Post and scores of other national and regional media titles.

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