Press releases

Well written, timed and targeted press releases are one of the most important ways to get your news heard.

We’re a trusted and well established source of news for journalists and we’ve never written a press release that hasn’t received coverage in the media.

Whether it be supplying the tabloids, broadsheets or ITV’s News at 10 - no-one does it better than us. In fact our copywriting skills were recently voted one of the top ten in the UK by the British Association of Communicators In Business.

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Event management

1) Time for a party (and a shot in the arm for your business)?

No venue is free of quiet periods, whether it’s down to the post-New Year hangover or the student-starved summer, but if you want to get more customers coming through the door or you’re simply on the look-out for a cost-effective way to remind the world you’re here.

Hallam FM Arena, Crystal Lounge, Showroom Cinema, Las Iguanas, Takapuna, Cubana, Napoleons Casinos and Owlerton Stadium are just a few of the venues which have used All Credit Media’s party-planning skills to pack their venue with new audiences.

Our event managers can ensure that:

• the region’s movers and shakers and journalists are out in force;
• VIPs, innovative entertainment and other creative ideas are on hand to give the party the wow factor;
• your business feels a knock-on effect for months to come;
• you utilise one of the most cost-effective ways possible to drive new business through;
• the event hits the headlines and reminds target punters they need to pay you a call;
• anything from a new menu to an anniversary can be turned into a ‘hottest ticket in town’.

2) Want to launch your new business with a bang?

Many companies spend days stressing over the finer points of their unveiling.

Where do you advertise? How much should you spend on advertising? How do you ensure your target customers hear about you?

Are there other marketing methods you should consider?

In a word, yes. The right event can ensure that your target customer base is talking about your launch for years to come.

It’s a cost-effective and often under-utilised tool that can be far cheaper than using costly scatter-gun techniques like advertising and other marketing methods.

All Credit Media can supply the creative ideas, the venue, your target audience, the entertainment, the catering and much more.

Our event management team has successfully launched everything from shops to nightclubs and staged prestigious events, such as welcoming international ambassadors to Sheffield as part of the G8 Summit.

3) Got the great event but need a little help in telling the world about it?

All Credit Media has helped attract well over one million people to hundreds of different events over the past few years.

Our PR staff have represented major festivals, gig venues, art exhibitions, municipal events (Christmas light switch-ons, Bonfire Night etc), sport and fitness clubs and much more.

All Credit Media can secure:

• high profile editorial media coverage (TV/radio/newspaper and new media);
• media brands (TV/radio/newspaper and new media) as partners to help deliver the event.

We can co-ordinate wider marketing campaigns with the aid of advertising, poster and flyer campaigns.

All Credit Media work in partnership with Sheffield Events Company to stage and deliver large-scale public events.

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Damage limitation

Reputation can make or break a business.

Unfortunately, in the 24/7 world of on-line and round-the-clock news channels, a negative story can cause irreparable damage to a company and its image in the blink of an eye.

Few organisations or individuals in the public arena will be lucky enough to avoid some type of crisis situation in their lifetime.

As a result, the need to be able to call on experienced PR crisis-management experts with proven track records is ever more important.

All Credit Media consultants boast some of the highest level experience in the business and have regularly come up with solutions which have turned damage limitation exercises into PR success stories.

Proper preparation is the best defence against any crisis and All Credit Media offers tried and tested solutions.

We'll help you handle the immediate crisis and, where appropriate, we'll implement a pro-active media strategy to ensure you wrestle back the PR initiative.

Click here for a FREE copy of our damage limitation manual

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Photo opportunities

A picture tells a thousand words – it can also ensure your story ends up on the front page rather than in the recycle bin.

All Credit Media employ the talents of a team of highly experienced press photographers who know exactly what the media are looking for.

If a story’s lacking impact, the photo can make all the difference. Our pictures have appeared everywhere from The Sun to The Independent.

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Media campaigns

It’s no surprise that the names of certain companies pop up in the newspapers, appear on television and radio and on news websites time and time again – it’s our job to place them there and to ensure that they gain more positive coverage than their rivals.

All Credit Media are renowned for devising and implementing innovative media campaigns that provide infinitely better value for money than could ever be achieved with advertising.

We ensure that our clients get the right media coverage at the right time via the following:

• writing and distributing press releases/press photos to key media contacts;
• setting up media interviews and photo-opportunities with our clients;
• organising press conferences on behalf of our clients;
• writing and placing features in the media which publicise our clients;
• devising and implementing PR-driven events which will generate media coverage;
• supplying clients with copies of media coverage and accompanying evaluation techniques to measure the true success of our campaigns;
• holding regular meetings with clients and keeping them continually up-to-date with progress.

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Copywriting and feature writing

Who better to ensure your story gets coverage in your target media than a journalist? All Credit Media’s writing staff are all experienced journalists – so they know exactly what editors are looking for. They also know just who, how, where, what and when to place it to maximise impact. It means there’s no `hit and miss’ approach you sometimes get with other PR firms – and journalists on the receiving end like us because they rarely have to re-write our copy!

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Newsletter and magazine production

Businesses like not only our copywriting and design style but also the way we direct those skills to connect with their target audience – however diverse or traditionally hard to hit.

We know that no two publications are ever the same.

They each have their own individual audience, house-style, key company messages to relay and much more.

We produce a myriad of different publications in any one year and call on associate designers and printers to ensure we’re using the right people for each job.

We also co-ordinate photo shoots with a range of highly regarded press and PR photographers to ensure we have the right images for publications.

Titles we’ve worked on include:

• b_line magazine for Derbyshire County Council
• Derbyshire Gold for Derbyshire County Council
• In Touch for St Luke’s Hospice
• Talkback and News & Views for Redcats UK
• Dirty Stop Out’s Guide – in partnership with Sheffield City Council and Sheffield Newspapers
• Vertigo for Sheffield Ski Village
• Napoleon’s Casino (various)

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