Neil Anderson - founder and managing director

Originator of Sheffield’s renowned Dirty Stop Out’s Guide, Neil has written for everyone from The Independent to The Big Issue and spent more than a decade in public and private sector PR before setting up All Credit Media in 2001.

With particular expertise in the leisure, culture and entertainment markets, he has also managed media relations in many other fields.

Built around his general dislike of over-priced, under-performing and generally glitzed-up PR agencies, his experience, contacts, business acumen and inimitable style have enabled him to build All Credit Media into one of the most well-connected and successful consultancies of its kind in the UK.

Ian Waugh - account director

Ian is an award-winning journalist who has worked for all three of Yorkshire’s major titles – Yorkshire Post, The Star (Sheffield) and Yorkshire Evening Post – accumulating an enviable list of media contacts in the process.

His decade in newspapers saw him rise to became one of the region’s most respected reporters and he has worked closely with government ministers, council leaders, key senior figures in the police, fire and health services as well as company executives, sports stars and celebrities.

Patricia Slatcher – senior account manager

Patricia has more than 20 years’ experience in journalism and public relations.

A fully qualified newspaper and magazine journalist, she has worked across the field for national and local newspapers, business magazines, has produced in-house company magazines and run government press offices.

Her PR experience includes handling major consumer brands for London-based agencies and, internationally, working on PR and exhibition projects in the Middle East.

Carl Reid – account executive

Former editor of Sheffield’s renowned Exposed magazine, Carl’s the newest member of the media team.

He has particular expertise in the entertainment and leisure sector and has worked with some of the biggest names in the industry.

Julie Wilson - events manager

Shmoozer extraordinaire, Julie devised All Credit Media’s nationally renowned Ladies Day at Owlerton Stadium – the UK’s most glamorous greyhound meeting and part of our on-going campaign to attract more females to the sport.

Julie heads up All Credit Media’s busy events calendar which specialises in high-profile functions at key venues.

Our bar/restaurant/nightclub launches are legendary, where VIPs from the world of pop, theatre and sport brush shoulders with with members of the press and business heads.

Ian Cheetham - operations director

Absolutely no expertise in PR whatsoever, Ian looks after all the things media-types are totally hopeless at. IT/accounts/staff training/business planning – you name it, he sorts it. He’s the man who ensures All Credit Media runs like a well-oiled machine.

Lindsay McLaren - PR consultant

Former internal PR manager for commercial property development leaders Dransfield. Started her media relations career in local Government achieving major success in both Sheffield and Leeds.